Nissan announced the launch of the Nissan Safety Driving Forum in India to raise awareness of road safety and highlight the benefits of safety technologies in cars.

The program will be launched in three main cities - New Delhi, Mumbai and Chennai - with the first event to be held in the parking area of The Great India Place mall in Noida on February 2nd and 3rd, 2013.

The two-day activity will enable participants to learn about safety through panel displays and simulator devices. At the safety forum, participants will be taught the importance of seatbelts and how airbags function. Participants will also be able to test drive Nissan vehicles and learn about onboard safety technologies, including the Anti-Lock Brake System (ABS).

Announcing the launch, Mr. Takayuki Ishida, Managing Director & CEO, Nissan Motor India Pvt. Ltd, said, "The growing number of cars on Indian roads has also resulted in increased number of accidents. Nissan as an automobile manufacturer understands its social responsibility and strongly believes that "Safety begins with ME." The Nissan Safety Driving Forum has been formed to educate drivers, co-passengers as well as other road users on safety practices with a focus on reducing road accidents.”

Nissan seeks to support reducing fatalities and injuries caused by traffic accidents, and Nissan Safety Driving Forum represents the company’s commitment to also contribute to the new, growing mobility society.